A letter by James C. Thompson was sent to the editor of the Courier on April 11, 1942. In his letter, Mr. Thompson "presented rhetorical questions on the theme of self-sacrifice in the war effort in order to live like only half an American" (Scott and Womack 166). He specifically wrote, "While we keep defense and victory in the forefront that we don't' lose site of our fight for true democracy at home" (167). Allied countries have the 'VV' for "Victory" sign to rally tm to fight for victory over aggression, slavery and tyranny, than the Negro should have the "double VV" for double victory. The sign was created and was used for the remainder of the war.

All Negro press, civil rights organizations and advocates adopted the sign and meaning of the "Double V". The promotional campaign was huge which included "bumper stickers, lapel buttons, sweaters, recordings and beauty pageants" (167). The "Double V" campaign was one of the most extensive patriotic movements during WWII.