First lady Hillary Rodham Clinton, top, actress Gwyneth Paltrow and Texas Gov. George W. Bush appear on the cover of the premiere issue of "Talk" magazine which was released Sunday, August 1, 1999 in New York. The monthly magazine, edited by Tina Brown, hopes to reach a hip, well-educated audience across the country, and will have an initial circulation of 500,000 when it hits the newsstands Tuesday. (AP Photo/Talk)

Postwar Growth

• Negro Digest 1942 by John H. Johnson, Ebony 1945, Jet 1950
• Seventeen 1944 by Walter Annenburg, TV Guide 1954
• Guideposts 1946 by Norman Vincent Peale became largest of religious magazines with 4.5m circulation
• Hot Rod 1948 by Robert Petersen in LA, grew to own 26 titles
• Playboy 1953 by Hugh Hefner with Marilyn Monroe center
• Modern Maturity 1958 by AARP, grew to 20m with membership

New Journalism

• Tom Wolfe, Truman Capote, Norman Mailer used fiction methods for nonfiction stories, with dialogue, scenes, plots
• Esquire 1936 by Arnold Gingrich, became leader in 60s
• New Yorker 1925 by Harold Ross, did 4-part series 1965 of In Cold Blood, published as book in 1966
• Rolling Stone 1967 by Jann Wenner, published stories of Hunter J. Thompson

Modern Era

• Ms. Magazine 1971 by Gloria Steinem promoted ERA
• Essence 1970 for black women
• Cande Nast's Traveler 1987 wrote critical travel stories
• Martha Stewart Living by Time Inc. 1990 became 90s success
• number grew from 6960 in 1950 to 10,387 in 1995 read by 193m
• 3098 business titles, 2454 consumer titles were half of total 1995